East Tennessee farmers invest in agritourism as consumers spend in ‘experience economy’

in Community/Places

Windy Hill Farm’s once lifeless pastures are now lush with tall native grasses.

Soon, the farm will be a destination for tourists looking for an immersive outdoors experience in East Tennessee.

As consumers crave more knowledge about where their food comes from and seek local and regional travel experiences, Windy Hill Hospitality LLC has announced a $10 million investment to turn Windy Hill Farm and Preserve into a year-round, all-inclusive boutique resort, while remaining a working farm.

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