New bridal store coming to Market Square

in Business/Community

KNOXVILLE, Tenn. (WVLT) – Market Square will be home to a new bridal store in a few days.

Vow’d Weddings will be the first bridal store being launched by Altar’d State scheduled to open on Saturday, June 20.

Altar’d State, the woman’s clothing store headquartered in Maryville, has been working on launching a bridal store for about a year and plans on giving back to the community with each dress purchase.

“A big piece of our mission is that we are a giveback company, so 1% of all our sales will go back to local charities in the areas that are benefiting young women–just both building their confidence and educating them for a better life in the future. We’ve been talking with a variety of local charities to get involved with so brides can feel good about their purchase not only because they’re going to look beautiful, but also because they’re giving back to women they may have never met,” said Rebekuh Browning, Brand Manager at Vow’d.

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