The Struggle with Size: Clothing stores change sizes on purpos

in Business

KNOXVILLE, Tenn. — Are you a medium or a small? A size four or double-zero?

That answer all depends on where you’re shopping, according to a University of Tennessee professor in retail and consumer science.

“Styles are all so different,” Michelle Childs said. “It could be that a retailer wants a particular fit for the style, like a looser fit or a tighter fit and so they modify their sizes based on that.”

The concept is called “vanity sizing” where retailers are basically trying to sell you on size.

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